LIKHITHA SRINIVAS
MASTER IN ENGINEERING MANAGEMENT | ANALYTICS
Welcome to my space, where I share my journey as a graduate student in Engineering Management. Here, you'll find projects and experiences that showcase my passion for data-driven solutions and innovative thinking. Let's connect and collaborate on meaningful projects.
EXPERIENCE
Student Data Consultant
January 2024 - May 2024
TEEN HEALTH RESEARCH
NC STATE POOLE SCHOOL OF MANAGEMENT
➤ Analyzed over 10,000 user data points, uncovering key trends that informed strategic recommendations for optimizing 'Let's Talk' app, by Teen Health Research, resulting in a 25% increase in user engagement. ➤ Developed a market entry strategy based on the analysis of 5 key competitor markets, positioning the product for a projected 15% market share within the first year. ➤ Led a cross-functional team to refine 3 critical product features, ensuring a 20% improvement in user satisfaction. ➤ Utilized advanced analytics tools to model 4 potential market scenarios, enhancing decision-making accuracy by 30% for strategic market entry. ➤ Presented data-driven insights to stakeholders, facilitating a 40% faster approval process for product development and market strategy.
Assistant Systems Engineer
August 2021 - June 2023
Data Analyst Intern
August 2020 - December 2020
TATA CONSULTANCY SERVICES
➤ Developed and maintained 10+ standard operations within the Manufacturing Execution System (MES) using Apriso for a leading power solutions company, serving over 100 global clients. These operations were tailored to the client's engine production requirements, ensuring efficient execution of design, manufacturing, and distribution functionalities. ➤ As a Support Analyst, accomplished 150+ high & medium priority incident resolutions, collaborating with 15+ global cross-functional plant teams and providing effective workaround solutions and detailed issue analysis. Achieved a 30% reduction in system downtimes through these efforts. ➤ Supervised the maintenance of MES solutions, overseeing 10+ major and minor upgrades, and leading to a 20% improvement in system performance. Collaborated closely with business end users to ensure zero downtime of applications in case of critical issues reported from site. ➤ Coordinated with plant teams, ensuring a 99% success rate in the seamless deployment of software releases into the production environment. ➤ Documented procedures for installations, guides for complex functionalities, troubleshooting, root cause analysis, and 7-step solutions, along with comprehensive training guides. This streamlined approach facilitated efficient onboarding of team members, reducing training time by 40%. ➤ Honored with the Special Initiative Award for driving exceptional project outcomes and spearheading innovative solutions that significantly enhanced team performance.
EXCELSOFT TECHNOLOGIES
➤ Researched and implemented supervised machine learning models, achieving a 95% accuracy rate in early-stage cancer prediction. ➤ Analyzed and processed over 1,000 patient data records using Python and R, identifying critical features for cancer detection. ➤ Led a team of 4 members in the development and deployment of the predictive model, showcasing leadership and collaborative skills. ➤ Optimized and evaluated the model, improving performance by 40% through comprehensive analysis. ➤ Effectively communicated findings to stakeholders, bridging technical and non-technical audiences with clear and concise presentations.
EDUCATION
Master of Engineering Management, Analytics
August 2023 - December 2025
Bachelor of Computer Science & Engineering
August 2017 - August 2021
NORTH CAROLINA STATE UNIVERSITY
➤ Currently pursuing a Master of Engineering Management, with a specialization in business and data analytics, gaining cutting-edge expertise to drive data-driven decision-making and strategic insights. ➤ Engaged in practicum-based learning through the Poole School of Management, working closely with industry professionals on 5+ projects, translating theoretical knowledge into practical, real-world applications. ➤ Actively contributing as a student consultant to 3+ new ventures, applying analytical and strategic skills to develop innovative solutions and drive business growth, while working on diverse and challenging projects. ➤ Exploring social innovation and entrepreneurship as a Social Innovation Fellow, focusing on addressing complex social issues with sustainable solutions and fostering impactful change through entrepreneurial initiatives. ➤ Host of The PackBuzz podcast, where I conduct engaging interviews with academics and industry leaders, enhancing student engagement and providing valuable perspectives on emerging trends and career opportunities. COURSEWORK: Operations Research, Leadership & Management, Managing Hi-Tech Product Launches, Project Management, Experimental Statistics for Engineers, Venture Opportunity Analytics.
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
➤ Graduated with a 3.6 GPA in Computer Science and Engineering, demonstrating strong academic performance. ➤ Gained hands-on experience through 10+ diverse projects, solidifying my fundamentals in Computer Science both inside and outside the classroom. ➤ Served as a Core Member and Advisor for Google’s Android Developers Student Club, leading event coordination, mentoring over 300+ newcomers, and representing the club at prestigious annual gatherings. ➤ Actively contributed to Aspera-VVCE, affiliated with the National Entrepreneurship Network (NEN) under the Wadhwani Foundation, organizing 10+ initiatives that promoted entrepreneurship and innovation among students. COURSEWORK: Data Structures & Applications, Design & Analysis of Algorithms, Operating Systems, Database Management System, Machine Learning, Artificial Intelligence, Big Data Analytics, Cloud Computing.
CAPSTONE PROJECTS
CAPSTONE PROJECTS
PROJECT
MANAGEMENT
Strategic Project Management for
the Sandy Beach Lighthouse
Relocation Initiative
1. Overview/Objectives This project centered on enhancing the market positioning and user engagement of a healthcare app through strategic data analysis. The primary objective was to leverage data analytics and market research to refine the app’s market entry strategy, ensuring it could successfully compete in a dynamic industry landscape. 2. Methodology We employed advanced data analytics and market research techniques to evaluate the app’s potential and identify growth opportunities. This involved analyzing user behavior, assessing competitive trends, and applying strategic frameworks to develop data-driven recommendations for market entry. 3. Outcomes The project delivered impactful recommendations that significantly improved the app's market strategy, leading to enhanced user engagement and competitive positioning. Our insights enabled the company to make informed decisions, optimize its market approach, and achieve a stronger foothold in the healthcare sector.
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VENTURE OPPORTUNITY ANALYTICS
Data-Driven Product Optimization and Strategic Market Positioning for ‘Let's Talk’ App by Teen Health Research
1. Overview/Objectives This project centered on enhancing the market positioning and user engagement of a healthcare app through strategic data analysis. The primary objective was to leverage data analytics and market research to refine the app’s market entry strategy, ensuring it could successfully compete in a dynamic industry landscape. 2. Methodology We employed advanced data analytics and market research techniques to evaluate the app’s potential and identify growth opportunities. This involved analyzing user behavior, assessing competitive trends, and applying strategic frameworks to develop data-driven recommendations for market entry. 3. Outcomes The project delivered impactful recommendations that significantly improved the app's market strategy, leading to enhanced user engagement and competitive positioning. Our insights enabled the company to make informed decisions, optimize its market approach, and achieve a stronger foothold in the healthcare sector.
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PRODUCT &
STRATEGY
Trusolar - Sustainable Solar Energy Solution & Agrivoltaics Market
Entry Strategy
1. Overview/Objectives This project centered on enhancing the market positioning and user engagement of a healthcare app through strategic data analysis. The primary objective was to leverage data analytics and market research to refine the app’s market entry strategy, ensuring it could successfully compete in a dynamic industry landscape. 2. Methodology We employed advanced data analytics and market research techniques to evaluate the app’s potential and identify growth opportunities. This involved analyzing user behavior, assessing competitive trends, and applying strategic frameworks to develop data-driven recommendations for market entry. 3. Outcomes The project delivered impactful recommendations that significantly improved the app's market strategy, leading to enhanced user engagement and competitive positioning. Our insights enabled the company to make informed decisions, optimize its market approach, and achieve a stronger foothold in the healthcare sector.
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OPERATIONS
RESEARCH
Consultant Routing Optimization
Solution for Energy Education, Inc.
1. Overview/Objectives This project centered on enhancing the market positioning and user engagement of a healthcare app through strategic data analysis. The primary objective was to leverage data analytics and market research to refine the app’s market entry strategy, ensuring it could successfully compete in a dynamic industry landscape. 2. Methodology We employed advanced data analytics and market research techniques to evaluate the app’s potential and identify growth opportunities. This involved analyzing user behavior, assessing competitive trends, and applying strategic frameworks to develop data-driven recommendations for market entry. 3. Outcomes The project delivered impactful recommendations that significantly improved the app's market strategy, leading to enhanced user engagement and competitive positioning. Our insights enabled the company to make informed decisions, optimize its market approach, and achieve a stronger foothold in the healthcare sector.
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CASE STUDIES
CASE STUDIES
AMBASSADOR
Google Women Techmakers
As an Ambassador, I lead initiatives to empower women in technology by organizing impactful events, providing mentorship, and advocating for diversity and inclusion. My role involves collaborating with global leaders to drive programs that inspire and support the next generation of female technologists, fostering a community that champions innovation and excellence in the tech industry.
SOCIAL INNOVATION FELLOW
NC State Social Innovation & Entrepreneurship
As a Social Innovation Fellow, I focus on developing innovative solutions to complex societal challenges. I collaborate with fellow students from diversified backgrounds and organizations to create sustainable initiatives that address critical social issues. Through this fellowship, I aim to drive positive change and promote long-term social and environmental sustainability.
ENGAGEMENTS
CERTIFICATIONS
PMI CERTIFIED ASSOCIATE IN PROJECT MANAGEMENT
MICROSOFT POWER BI DATA ANALYST ASSOCIATE
